Plans & Pricing
Four tiers, priced by what a plan actually unlocks. No seats held back for a "contact sales" call, and no fee that only shows up once you're already sending.
Free
Free
No card required.
- Brands 1
- Team members 1
- Contacts 250
- Emails / mo 500
- AI kits / mo 20
- Storage 1 GB
- Social channels 3
Sending pauses at the cap. No overage billing, ever.
Get Started Free →Starter Start here
$29 /mo
or $290/yr — 2 months free
- Brands 1
- Team members 3
- Contacts 2,500
- Emails / mo 10,000
- AI kits / mo 200
- Storage 10 GB
- Social channels Unlimited
Go past the cap and only the extra bills: $3 per 1,000 emails, $10 per 100 kits. Nothing pauses.
Get Started Free →Growth
$79 /mo
or $790/yr — 2 months free
- Brands 3
- Team members 10
- Contacts 15,000
- Emails / mo 50,000
- AI kits / mo 500
- Storage 50 GB
- Social channels Unlimited
Go past the cap and only the extra bills: $3 per 1,000 emails, $10 per 100 kits. Nothing pauses.
Get Started Free →Agency
$199 /mo
or $1,990/yr — 2 months free
- Brands 10
- Team members 50
- Contacts 50,000
- Emails / mo 150,000
- AI kits / mo 1,000
- Storage 250 GB
- Social channels Unlimited
Go past the cap and only the extra bills: $3 per 1,000 emails, $10 per 100 kits. Nothing pauses.
Get Started Free →Text messaging is an add-on
$9/mo per organization gets you a dedicated toll-free number, carrier verification, and the whole double opt-in flow — STOP and START handled automatically, one record of consent per person. It sits on top of any paid plan.
Sending itself is prepaid, separately, in credits that never expire. Buy exactly what you need and use it whenever — nothing to renew, nothing that resets on the 1st.
| Credits | Price | Per credit |
|---|---|---|
| 500 | $13 | $0.026 |
| 1,000 | $25 | $0.025 |
| 5,000 | $110 | $0.022 |
| 25,000 | $500 | $0.02 |
What a credit, an email and a kit actually buy
A text message
One credit per 160-character segment — 153 once a message is long enough to split into more than one. Add an emoji or any character outside the plain GSM alphabet and the whole message switches to a 70-character segment (67 when split), because that one character forces every character in it onto the wider encoding. The composer shows the exact segment count before you send, so this is never a guess.
A picture in a text
A flat 3 credits per message, whatever the picture or the words beside it — MMS bills as one message, not by the segment the way a plain text does.
An email
One send to one person counts as one email against your monthly allowance — a campaign to 2,000 contacts is 2,000 emails, not one.
An AI kit is one full generation — on-brand artwork and copy for a post, sized for every platform you publish it to. Asking the AI to rewrite something you've already written — a paragraph in an email, a line of a text — costs a quarter kit each time, whichever channel it's in, because a rewrite is a smaller ask than starting from nothing.
Questions people actually ask
What happens when I hit a limit?
On a paid plan, hitting a metered cap stops nothing — only the extra bills, at the rates above. On Free, sending and generating both pause at the cap instead: nothing bills, nothing sends until the next period or an upgrade. Brands and team members are a different kind of limit — a hard ceiling, raised by upgrading rather than billed past. Connected channels are only capped on Free (3, matching Buffer's own free plan); on any paid plan, your Buffer plan is the only ceiling.
What happens if I downgrade?
Nothing is deleted. Your oldest brands keep working; any brand past the new plan's limit can still be edited, but can't create new work or send until you're back under the cap or upgrade again. The same "oldest first" rule applies to team members, except owners — an owner never loses access, whatever the seat count says.
Do SMS credits expire?
No. A credit pack is bought once and drawn down as you send — there's no monthly reset and no "use it or lose it."